How Allbirds achieved +178% sales in 90 days
Wanted to expand sustainable footwear into new regions but faced low brand awareness and high cost-per-click in competitive markets.
Key Result Achieved
The Challenge
Wanted to expand sustainable footwear into new regions but faced low brand awareness and high cost-per-click in competitive markets.
- High customer acquisition costs
- Inconsistent performance across channels
- Limited attribution visibility
Our Approach
Executed paid social and Google Shopping campaigns targeting eco-conscious consumers, coupled with localized creative assets and remarketing flows. Partnered with micro-influencers to seed the market before launch.
- Comprehensive audit and strategy development
- Campaign restructuring and optimization
- Advanced tracking and attribution setup
The Results
- 25% reduction in cost per acquisition
- 40% increase in conversion rate
- 2.5x improvement in lifetime value
Project Timeline
Month 1: Audit & Strategy
Comprehensive analysis of existing campaigns, competitive landscape, and opportunity identification.
Month 2: Implementation
Campaign restructuring, new creative development, and tracking implementation across all channels.
Month 3: Optimization & Results
Continuous testing and optimization leading to the breakthrough +178% sales in 90 days result.
Ready to scale profitably
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