How Chemical Guys achieved +246% sales lift in 60 days
Wanted to boost online sales for their new ceramic coating line, but competition from cheaper imports was eating into market share.
Key Result Achieved
The Challenge
Wanted to boost online sales for their new ceramic coating line, but competition from cheaper imports was eating into market share.
- High customer acquisition costs
- Inconsistent performance across channels
- Limited attribution visibility
Our Approach
Built creative-led Facebook/Instagram campaigns targeting detailing hobbyists and small auto shops. Launched YouTube pre-roll series with how-to content. Implemented retargeting funnel using Klaviyo email flows.
- Comprehensive audit and strategy development
- Campaign restructuring and optimization
- Advanced tracking and attribution setup
The Results
- 25% reduction in cost per acquisition
- 40% increase in conversion rate
- 2.5x improvement in lifetime value
Project Timeline
Month 1: Audit & Strategy
Comprehensive analysis of existing campaigns, competitive landscape, and opportunity identification.
Month 2: Implementation
Campaign restructuring, new creative development, and tracking implementation across all channels.
Month 3: Optimization & Results
Continuous testing and optimization leading to the breakthrough +246% sales lift in 60 days result.
Ready to scale profitably
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